Fashion has become an integral part of lives of many modern consumers, globally. With apparel retail segment booming in response to rapid growth of fashion industry, marketers have realized its immense potential to yield business profits. The Indian market is flooded with designer labels, international brands, and domestic brands. To succeed in this competitive business, you will need to be both well skilled and talented in selling your brand.
Fashion Designers are the creators, whereas Fashion Marketers are the sellers. Fashion design is a very creative and highly technical field where the focus is on creation. On the other hand, fashion marketing is centered on the business side of the fashion industry. Two- and four-year degree courses in fashion design will not only give you ample training in design techniques and styling, but will give you valuable knowledge on visual merchandising, apparel manufacturing, consumer market segments, global fashion industry trends and economics.
Aspiring fashion design students will learn the technical and creative sides of the style industry. They will require essential skills like high degree of creativity, a keen eye for detail, good style sense, patience, ability to work under extreme stress, and the ability to generate fresh creations. They must also build on their business sense by analyzing recent trends, people, and the fashion industry.
Fashion marketing consists of the promotion, advertising, and retailing features of the fashion industry. It requires effective sales strategies to attract and keep customers, evaluate new products and designs, decide on pricing, and create compelling displays and advertising campaigns. A reputed fashion designing institute will provide you thorough education on Design concepts, Production and Processing of materials, Administration and Management of fashion business, as well as Sales and Marketing of final products.
Fashion marketing experts work for retail stores and fashion houses, and encourage consumers to actually buy the apparel created. For this, they must be actively involved in the study of popular fashion trends and consumer preference. Right from clothing to accessories, shoes and bags, everything that constitutes fashion falls under their job responsibilities. Fashion designing courses equip you with necessary creative skills to become a fashion designer and also with much-required business management skills to promote and sustain your business in the fast-paced competitive industry.
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